A WhatsApp-native website maintenance service powered by AI. No dashboards, no tickets, no friction — just text your guy.
We build websites for small businesses — lawyers, clinics, salons, service providers. But the real product isn't the website. It's what comes after.
After we deliver the site, the client saves our WhatsApp number. From that moment on, whenever they need anything — a blog post uploaded, a banner changed, a new page added, a design refresh — they just send us a WhatsApp message. Like texting a friend.
Behind the scenes, an AI agent (OpenClaw) running on our machine reads the message, understands which client it is, pulls their website files from GitHub, makes the changes, shows a preview, and pushes it live when approved. The client never touches code, never logs into a portal, never deals with hosting.
They pay a small monthly subscription (₪50–139/month) and never have to think about their website again. We handle everything. No agency fees, no technical headaches, no stale websites.
That's it. We're the website guy you text on WhatsApp.
Small businesses pay for a website once and never touch it again. It sits unchanged for 5–10 years.
Want to add a blog post? ₪500. Change a banner? ₪300. And you're locked into their workflow.
Wix and Squarespace are "easy" but still too complex for non-tech people. They break things and give up.
AI can build websites. But maintaining and updating a live site without breaking it still needs real expertise.
No portals, no dashboards, no login. Just WhatsApp — the app they already live in.
Every change gets a preview link. Client approves, then it goes live.
AI reaches out when the site gets stale. Suggests blogs, refreshes, updates.
Password auth on first conversation. Contact name maps to their repo.
Text, images, documents — whatever they have. "Upload this blog," "change the hero image," "add a testimonials section." OpenClaw reads the message and identifies the client by their WhatsApp contact name.
Smart model routing: simple tasks (text swap, image update) → lightweight model. Complex tasks (new page, redesign) → Opus. If unclear, the AI asks clarifying questions on WhatsApp before doing anything.
OpenClaw pulls the client's repo from GitHub. Creates an automatic backup snapshot (git tag). Makes edits on a preview branch. Commits changes. Full version history preserved — any change is reversible.
Preview branch deploys to a temporary URL. OpenClaw sends the link via WhatsApp. Client checks it, says "looks good" or asks for tweaks. Nothing goes live without explicit approval.
Once approved, OpenClaw merges preview → main. Hostinger auto-deploys from the main branch. Site is live within seconds. Client gets confirmation on WhatsApp: "Done ✓ It's live."
Every change has a backup snapshot. If something breaks, OpenClaw reverts with git revert instantly. Client's site is never down. Human fallback (Rudy) is always available if the AI gets stuck.
Cold call or WhatsApp to businesses with outdated websites. No agency pitch — just "I'm a guy who does websites, and yours could use some love."
WhatsApp + Cold CallsBuild a modern, fast, mobile-friendly static HTML site. Content preserved from their existing site.
One-time payment: ~₪2,500"Here's your new site. Save this number. Whenever you need anything — just text me." Client sets their password in the first chat.
Zero friction onboardingClient texts requests on WhatsApp. AI processes, previews, pushes live on approval.
Monthly subscription: ₪50–139AI nudges clients when their site gets stale. Suggests blog posts, seasonal refreshes, design updates.
Driven by soul.mdHappy clients tell their friends. "I just text my guy and it's done."
Organic growthLocal agent running 24/7. Smart model routing for different task complexity.
Client interface. Labels for CRM. Contact names = client identity.
One repo per client. Full version history. Auto-backup before every push.
~₪35/mo for 50+ sites. Auto-deploy from GitHub main branch.
Config file defining AI personality, proactive rules, and behavior.
AI detects frustration or complexity → pings Rudy directly.
Avg. build ₪2,500 · Avg. subscription ₪89/mo · Hosting scales ~₪35–200/mo · AI costs scale ~₪200–2,000/mo
| 50 Clients | 200 Clients | 500 Clients | 1,000 Clients | |
|---|---|---|---|---|
| One-time build revenue (total) | ₪125,000 | ₪500,000 | ₪1,250,000 | ₪2,500,000 |
| Monthly hosting cost | −₪35 | −₪70 | −₪120 | −₪200 |
| Monthly AI cost (est.) | −₪200 | −₪500 | −₪1,200 | −₪2,000 |
| Gross MRR (subscriptions) | ₪4,450 | ₪17,800 | ₪44,500 | ₪89,000 |
| Net MRR (after costs) | ₪4,215 | ₪17,230 | ₪43,180 | ₪86,800 |
| Net ARR | ₪50,580 | ₪206,760 | ₪518,160 | ₪1,041,600 |
Agencies overcharge, have slow turnaround, and lock you in. We're instant, cheap, and friendly.
Self-service means self-struggle. We're full-service. You never touch a dashboard.
AI can build, but maintaining a live site without breaking it requires expertise. We abstract that away.
No new tools. No portals. No passwords to forget. The interface is a chat you already use every day.
We don't wait for you to ask. We remind you, suggest content, keep your site alive.
Hosting + convenience + relationship = very sticky. Why would they leave when it just works?